February 9, 2010 |
Short Order
Just a Clever Ad or will Smith & Wollensky really trade steak for stock?
It isn’t so simple to trade stock for steak, as Smith & Wollensky offered last week in a compassionate nod to the new financial bind on Wall Street traders. As always, the father and son Stillman tag team – Alan and Michael – of Fourth Wall Restaurants - crafted a compelling ad, offering to take even General Motors stock. (Price $2.67 this morning).
Alas, whoever answered the phone at the macho Third Avenue steak house couldn’t give me any details, indeed, didn’t seem to know about the offer. So I turned to Four Wall publicist, Allison Good.
"Guests present an original stock certificate and a separate stock power with medallion signature affixed.” The restaurant will look up the prior day’s closing price and credit the amount to the bill. You don’t need to bring a lawyer, your financial advisor or a notary along for dinner, but it might help.
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